
The Little Glossary for E-commerce Merchants
The Little Glossary for E-commerce Merchants
The Little Glossary for E-commerce Merchants
Complicated Terms, Explained Simply
Complicated Terms, Explained Simply

What is a recommended product? E-commerce definition
E-commerce product recommendation: definition of a recommendation engine, vs cross-selling and upselling, Shopify Search & Discovery, and AOV best practices.
June 4, 2026

What is a recommended product? E-commerce definition
E-commerce product recommendation: definition of a recommendation engine, vs cross-selling and upselling, Shopify Search & Discovery, and AOV best practices.
June 4, 2026

What is multichannel? E-commerce definition
Multichannel e-commerce: definition of multi-channel sales web POS marketplace social, Shopify strategy, inventory sync, and differences with omni-channel.
June 4, 2026

What is multichannel? E-commerce definition
Multichannel e-commerce: definition of multi-channel sales web POS marketplace social, Shopify strategy, inventory sync, and differences with omni-channel.
June 4, 2026

What is an e-commerce quote? Definition
E-commerce quotes: quote and RFQ definition, custom B2B workflow, Shopify draft orders, validity, and conversion into paid orders.
June 4, 2026

What is an e-commerce quote? Definition
E-commerce quotes: quote and RFQ definition, custom B2B workflow, Shopify draft orders, validity, and conversion into paid orders.
June 4, 2026

What is a confirmation email? E-commerce definition
Order confirmation email: definition, summary content, Shopify notifications, vs shipping marketing, and customer service best practices.
June 4, 2026

What is a confirmation email? E-commerce definition
Order confirmation email: definition, summary content, Shopify notifications, vs shipping marketing, and customer service best practices.
June 4, 2026

What is an e-commerce storefront? Definition
E-commerce storefront: definition, front-end customer storefront, Shopify theme, headless Storefront API, vs admin checkout and UX performance best practices.
June 4, 2026

What is an e-commerce storefront? Definition
E-commerce storefront: definition, front-end customer storefront, Shopify theme, headless Storefront API, vs admin checkout and UX performance best practices.
June 4, 2026

What is express delivery? E-commerce definition
E-commerce express delivery: defining fast 24-48h shipping, Chronopost DHL carriers, vs standard Shopify cut-off rates and best practices.
June 4, 2026

What is express delivery? E-commerce definition
E-commerce express delivery: defining fast 24-48h shipping, Chronopost DHL carriers, vs standard Shopify cut-off rates and best practices.
June 4, 2026

What is the Shopify blog? E-commerce definition
Shopify Blog: definition, SEO and content marketing role, article creation, native settings, and best practices for your online store.
June 4, 2026

What is the Shopify blog? E-commerce definition
Shopify Blog: definition, SEO and content marketing role, article creation, native settings, and best practices for your online store.
June 4, 2026

What is a merchant account? E-commerce definition
E-commerce merchant account: definition, acquiring PSP, KYC payouts chargebacks, Shopify Payments Stripe PayPal, and seller best practices.
June 4, 2026

What is a merchant account? E-commerce definition
E-commerce merchant account: definition, acquiring PSP, KYC payouts chargebacks, Shopify Payments Stripe PayPal, and seller best practices.
June 4, 2026

What is a shipping address? E-commerce definition
The shipping address indicates where to send the order. Definition, form fields, differences with billing, and Shopify best practices.
June 4, 2026

What is a shipping address? E-commerce definition
The shipping address indicates where to send the order. Definition, form fields, differences with billing, and Shopify best practices.
June 4, 2026

What is purchase friction? E-commerce definition
E-commerce checkout friction: definition of checkout obstacles, vs cart abandonment CRO UX, reduction on Shopify, and conversion best practices.
June 4, 2026

What is purchase friction? E-commerce definition
E-commerce checkout friction: definition of checkout obstacles, vs cart abandonment CRO UX, reduction on Shopify, and conversion best practices.
June 4, 2026

What is branding? E-commerce definition
E-commerce branding: definition, brand identity, differences with marketing, Shopify levers, and best practices for a DTC store.
June 4, 2026

What is branding? E-commerce definition
E-commerce branding: definition, brand identity, differences with marketing, Shopify levers, and best practices for a DTC store.
June 4, 2026

What is an abandoned cart email? E-commerce definition
Abandoned cart recovery: definition, emails, SMS sequence, vs cart abandonment, Shopify, Klaviyo, and conversion best practices.
June 4, 2026

What is an abandoned cart email? E-commerce definition
Abandoned cart recovery: definition, emails, SMS sequence, vs cart abandonment, Shopify, Klaviyo, and conversion best practices.
June 4, 2026

What is a delivery note? E-commerce definition
Packing slip: definition, content, difference with invoice and label, Shopify printing and logistics best practices.
June 4, 2026

What is a delivery note? E-commerce definition
Packing slip: definition, content, difference with invoice and label, Shopify printing and logistics best practices.
June 4, 2026

What is a product variant? Options and selectors
E-commerce product variant: definition of size and color options, Shopify product page selectors, swatch UX, and catalog best practices.
June 4, 2026

What is a product variant? Options and selectors
E-commerce product variant: definition of size and color options, Shopify product page selectors, swatch UX, and catalog best practices.
June 4, 2026

What is D2C? Direct-to-consumer e-commerce
D2C (Direct-to-Consumer): definition of direct selling to the consumer, differences from B2C marketplace and wholesale, Shopify model, and DTC brand best practices.
June 4, 2026

What is D2C? Direct-to-consumer e-commerce
D2C (Direct-to-Consumer): definition of direct selling to the consumer, differences from B2C marketplace and wholesale, Shopify model, and DTC brand best practices.
June 4, 2026

What is a product return? E-commerce definition
E-commerce product return: definition of RMA parcel return, reverse logistics vs refund, Shopify return policy and customer service best practices.
June 4, 2026

What is a product return? E-commerce definition
E-commerce product return: definition of RMA parcel return, reverse logistics vs refund, Shopify return policy and customer service best practices.
June 4, 2026

What is composable commerce? Definition
Composable commerce: MACH architecture, API blocks (PIM, CMS, checkout), vs monolith, headless Shopify link and best practices.
June 4, 2026

What is composable commerce? Definition
Composable commerce: MACH architecture, API blocks (PIM, CMS, checkout), vs monolith, headless Shopify link and best practices.
June 4, 2026

What is a sales channel? E-commerce definition
Sales channel: web, POS, social and marketplace definition, Shopify settings, and multi-channel best practices.
June 4, 2026

What is a sales channel? E-commerce definition
Sales channel: web, POS, social and marketplace definition, Shopify settings, and multi-channel best practices.
June 4, 2026

What is the Shopify Buy Button? Definition
Shopify Buy Button: definition, embedding a product on an external site, differences between CTA and checkout, use cases, and e-commerce best practices.
June 4, 2026

What is the Shopify Buy Button? Definition
Shopify Buy Button: definition, embedding a product on an external site, differences between CTA and checkout, use cases, and e-commerce best practices.
June 4, 2026

What is e-reputation? E-commerce definition
E-reputation in e-commerce: definition, Trustpilot and Google reviews, social media, ORM management, conversion impact, and Shopify best practices.
June 4, 2026
