E-commerce

Creating Metaobjects and Metafields in the Shopify Admin

Creating Metaobjects and Metafields in the Shopify Admin

Creating Metaobjects and Metafields in the Shopify Admin

December 23, 2025

December 23, 2025

In the world of e-commerce, presenting detailed product information is essential for attracting and retaining customers. Shopify offers powerful tools such as metaobjects and metafields that allow you to customize and enhance the information displayed for your products. This guide will walk you through the process of creating and utilizing these advanced features within your Shopify admin.

Understanding Metaobjects and Metafields

Metaobjects are structured data collections that help you store specific attributes related to your products, while metafields allow you to present this information in a way that enhances the shopping experience. These tools enable you to manage a wide variety of product details, including but not limited to styles, sizes, materials, and more.

Why Use Metaobjects and Metafields?

  • Enhanced Product Information: Provide your customers with detailed product specifications that are not typically available in the standard Shopify setup.

  • Improved Organization: Keep your product data organized and easily accessible for both your team and customers.

  • Customization: Tailor the information displayed on your storefront to better suit your brand and customer needs.

Creating Metaobjects

To begin creating metaobjects, navigate to the Settings section in your Shopify admin and select Custom data. Here, you can manage both metafields and metaobjects.

To create a new metaobject, click Add definition. You will be prompted to fill out essential information such as:

  • Name: A descriptive title for your metaobject.

  • Description: A brief explanation of the metaobject's purpose.

  • Fields of Data: Choose from various field types, including single line text, integers, and even other metaobjects.

Once you have filled in the necessary information, click Save. Your newly created metaobject will now appear in the list of available metaobjects.

Creating Metafields

With your metaobject set up, you can now create a metafield to utilize this data. Return to the Custom data section of your settings, but this time focus on the upper section dedicated to metafields.

Click Add definition to create a new metafield. Similar to the metaobject creation process, you will need to provide:

  • Name: The title of your metafield.

  • Description: A brief overview of what the metafield represents.

  • Namespace and Key: This field is automatically populated based on your name input and will serve as the identifier when integrating with Liquid.

Shopify also suggests pre-made definitions based on your input to streamline the creation process. You can opt for these or create custom definitions according to your specific needs.

Best Practices for Using Metaobjects and Metafields

  • Keep It Organized: Ensure your metafields are categorized correctly for easy access and management.

  • Think Ahead: Consider how the information will be displayed on your storefront and what will be most useful for your customers.

  • Regular Updates: Regularly revise and update your metaobjects and metafields to keep your product information accurate and relevant.

Conclusion: It's Your Turn!

Now that you have the knowledge to create and manage metaobjects and metafields, it's time to apply what you've learned. Enhance your Shopify store by organizing how your products appear and providing valuable information directly on product pages. Experiment with different metaobjects and metafields to find the best configuration for your store's needs.

For further insights into integrating metaobjects and metafields, explore the Shopify Development Fundamentals Learning Path on Shopify Academy.

Go further

In the world of e-commerce, presenting detailed product information is essential for attracting and retaining customers. Shopify offers powerful tools such as metaobjects and metafields that allow you to customize and enhance the information displayed for your products. This guide will walk you through the process of creating and utilizing these advanced features within your Shopify admin.

Understanding Metaobjects and Metafields

Metaobjects are structured data collections that help you store specific attributes related to your products, while metafields allow you to present this information in a way that enhances the shopping experience. These tools enable you to manage a wide variety of product details, including but not limited to styles, sizes, materials, and more.

Why Use Metaobjects and Metafields?

  • Enhanced Product Information: Provide your customers with detailed product specifications that are not typically available in the standard Shopify setup.

  • Improved Organization: Keep your product data organized and easily accessible for both your team and customers.

  • Customization: Tailor the information displayed on your storefront to better suit your brand and customer needs.

Creating Metaobjects

To begin creating metaobjects, navigate to the Settings section in your Shopify admin and select Custom data. Here, you can manage both metafields and metaobjects.

To create a new metaobject, click Add definition. You will be prompted to fill out essential information such as:

  • Name: A descriptive title for your metaobject.

  • Description: A brief explanation of the metaobject's purpose.

  • Fields of Data: Choose from various field types, including single line text, integers, and even other metaobjects.

Once you have filled in the necessary information, click Save. Your newly created metaobject will now appear in the list of available metaobjects.

Creating Metafields

With your metaobject set up, you can now create a metafield to utilize this data. Return to the Custom data section of your settings, but this time focus on the upper section dedicated to metafields.

Click Add definition to create a new metafield. Similar to the metaobject creation process, you will need to provide:

  • Name: The title of your metafield.

  • Description: A brief overview of what the metafield represents.

  • Namespace and Key: This field is automatically populated based on your name input and will serve as the identifier when integrating with Liquid.

Shopify also suggests pre-made definitions based on your input to streamline the creation process. You can opt for these or create custom definitions according to your specific needs.

Best Practices for Using Metaobjects and Metafields

  • Keep It Organized: Ensure your metafields are categorized correctly for easy access and management.

  • Think Ahead: Consider how the information will be displayed on your storefront and what will be most useful for your customers.

  • Regular Updates: Regularly revise and update your metaobjects and metafields to keep your product information accurate and relevant.

Conclusion: It's Your Turn!

Now that you have the knowledge to create and manage metaobjects and metafields, it's time to apply what you've learned. Enhance your Shopify store by organizing how your products appear and providing valuable information directly on product pages. Experiment with different metaobjects and metafields to find the best configuration for your store's needs.

For further insights into integrating metaobjects and metafields, explore the Shopify Development Fundamentals Learning Path on Shopify Academy.

Go further

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No-code solution, no technical knowledge required. AI trained on your e-shop and non-intrusive.

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*Unsubscribe anytime. We don't spam.