Promotions grab attention, but they can also trigger a race to the bottom on price if you don’t frame them properly. To sell more and build a lasting relationship, you need to distinguish between acceleration bursts (sales, launch) and retention levers (repeat rewards, non-price value, post-purchase). This guide offers a framework for your Shopify commercial offers: objectives, formats, measurement, and pitfalls to avoid.

Estimated reading time: 14 min