Gift cards are a fantastic addition to your e-commerce store, providing a convenient option for customers to share their enthusiasm for your brand with friends and family. In the Shopify admin, gift cards can be added just like any other product, giving you the flexibility to enhance customer satisfaction and loyalty.

Estimated Read Time: 4 minutes

On this Page

• Create a Gift Card

• Creating a Gift Card Product

• Additional Customizations

• Reminder

• Now it’s Your Turn!

Gift cards offer flexibility, allowing you to provide redeemable credit in specific situations without requiring immediate payment, enhancing customer satisfaction and loyalty.

Create a Gift Card

Creating a gift card can be particularly helpful in various scenarios:

• As part of a promotion, incentive, or reward program.

• For a custom denomination not available in your existing gift card products, after a customer has paid through a draft order invoice.

• As a refund or store credit for returned items.

When setting up a gift card, you can associate it with a customer immediately or choose to add them later. Once a customer is linked to the gift card, you can easily email it to them, adding a personal touch to their experience.

After creating a gift card, you can view, organize, or edit it from the gift cards page in your Shopify admin, simplifying the management of your gift card offerings. Note: Be cautious when manually creating gift cards; once a gift card is deactivated, the code cannot be reused on another card.

Creating a Gift Card Product

Gift cards can enhance your store’s product lineup, allowing customers to buy them individually or as part of a larger order to gift to others.

To set up a gift card in your Shopify admin, navigate to the Product section, select Gift cards, and click “Add a gift card product.” Choose a clear title that indicates it’s a gift card. You can create multiple gift card products tailored for different occasions, such as “Happy Birthday Gift Card” or “Thinking of You Gift Card.” Having a generic option available for any occasion is also advisable.

Craft an engaging description for your gift card product and attach relevant media, like a product image, to enhance its appeal. This allows you to tailor gift cards to various occasions, making them more inviting to customers.

Once you’ve finalized the appearance of your gift card product, the next step is to set the denominations available for purchase. These preset values can range from any amount above zero up to $10,000 USD or the equivalent in your local currency. Since customers cannot enter a custom amount, it’s crucial to offer a variety of options to accommodate diverse needs. If a customer requires a gift card for a value not listed, you can create a draft order for the specific amount and generate a custom gift card to send to them.

Additional Customizations

There are additional settings you can adjust with your gift cards based on your organizational needs:

• Availability Settings: Control where and how the gift card is sold, including the sales channels used.

• Product Organization: Add details like product type, vendor, collections, and tags to keep your gift card offerings well-organized and easy to manage.

• Search Engine Listing Preview: View how your gift card product might appear in search engine results, helping to optimize its visibility.

You can view, organize, or edit gift cards anytime from the Gift cards page in your Shopify admin.

Reminder

It’s essential to familiarize yourself with the gift card laws and regulations relevant to your region, as they can vary significantly. By using gift cards, you agree to Shopify’s gift card terms of service, ensuring compliance and best practices.

Now It’s Your Turn!

Practice creating gift cards in a test store by first creating a gift card directly from the admin. Then create a gift card product with multiple denominations that could be sold in your test store. This hands-on experience will help you understand the process better and prepare you to offer gift cards in your live store.

Go further

• Adding Web Pixels for Enhanced Customer Insights

• Setting up Role-Based Access Controls in the Shopify Admin