Joining the Shopify Partner Program unlocks access to valuable resources and opportunities tailored for growth. Whether you’re a Service Partner offering consulting services or a Technology Partner developing innovative solutions, the program provides comprehensive benefits across three critical areas: Business Development, Education & Enablement, and Marketing & Visibility. Let’s delve into the specifics of how these benefits can propel partners forward.

Estimated 7 min read

Business Development: Get Tools, Support, and Opportunities

To thrive in today’s competitive landscape, partners need robust tools, unwavering support, and enticing incentives. The Shopify Partner Program is designed to meet these needs head-on. Here’s how:

Partner Tools

• Partner Dashboard: This central hub allows partners to manage their Shopify partnership efficiently. From submitting leads to managing merchant development stores, everything is streamlined for ease of use.

• Development Environments: Partners can build and test commerce solutions freely, catering to clients of any size or plan type. This flexibility encourages innovation and experimentation.

Business Development Opportunities

• The Partner Solutions Program: Access pre-built accelerators created by partners to tackle complex commerce needs, thereby reducing implementation time and unlocking new capabilities.

• 24/7 Partner Support: Receive expert assistance from the Frontline Support team, ensuring real-time solutions to technical challenges.

• Expert Guidance: Depending on their track and tier, partners can benefit from dedicated personnel, including Strategic Partner Managers (SPMs) and Partner Solutions Engineers (PSEs) for targeted support.

• Partner Advisory Council: A select group of top-performing partners provides feedback and shapes product development, fostering collaboration and innovation.

• Partner Development Funds: Access co-investment funds for growth initiatives, like training and customer acquisition.

Partner Earnings

• Revenue Share: Starting July 1, 2025, Service Partners can earn revenue share on both subscription and variable platform fees, aligning their success with merchant growth.

• Explore the detailed terms on the Shopify Partner earnings page.

Go-to-Market (GTM) Support

• Business Reviews: Regular evaluations with Partner Development Managers (PDMs) help identify growth opportunities and align strategies.

• Account Mapping: Collaborate with PDMs to discuss mutual prospects and enhance deal attachment.

• Internal Field Sales Team Features: Increased visibility with Shopify’s global sales teams facilitates better alignment with merchant needs.

Education & Enablement: Sharpen Skills

In the ever-evolving world of commerce, continuous learning is essential. The Shopify Partner Program offers extensive educational resources designed to enhance partner expertise:

Shopify Academy for Partners

• Comprehensive Courses: Access hundreds of self-paced courses covering platform essentials, implementation planning, and sales techniques.

• Verified Skills: Earn badges through assessments to demonstrate your expertise, showcasing them on LinkedIn to enhance your professional profile.

• Webinars: Join live sessions or watch recordings to stay updated on insights, platform updates, and strategies from industry experts.

• Partner Communications: Stay informed through newsletters and articles, receiving updates on product releases and partner-specific news.

Marketing and Visibility: Amplify Reach

To successfully reach new clients, the Shopify Partner Program provides essential resources to enhance marketing efforts and visibility:

Marketing Resources & Tools

• Self-Serve Resources: Access tools and guides in the Partner Dashboard to independently plan and execute marketing strategies.

• Shopify Tier Badge: Display your official badge to signify your program standing, boosting credibility with potential clients.

• Partner Directory Profile: Showcase offerings on your profile to increase visibility among merchants seeking partners.

• Partner Marketing Center: Eligible partners can access ready-to-launch campaign components and marketing automation tools to engage merchants effectively.

Funding & Strategic Support

• Marketing Development Funds (MDF): Apply for MDF to support demand generation activities such as events and digital campaigns.

• Marketing Planning Support: Utilize self-serve templates or collaborate with Partner Marketing Managers for annual co-marketing plans.

Unique Opportunities

• VIP Partner Events: Qualifying partners receive invitations to exclusive events, providing networking opportunities with industry leaders and Shopify executives.

• Shopify Event Sponsorship: Eligible partners can sponsor Shopify events to enhance visibility and connect with potential clients.

Exploring Specific Partner Track Benefits

While many benefits are shared across both Service and Technology tracks, some are tailored specifically to your area of focus. Refer to your track's Partner Program Guide in the Partner Dashboard for detailed insights.

Key Takeaways

The Shopify Partner Program is a powerful resource designed to support both Service and Technology track partners. With go-to-market support, learning opportunities, and marketing tools, partners can deepen their expertise, connect with more merchants, and grow their business alongside Shopify.

Take the Next Step

Explore Shopify’s business development, education, and marketing resources to understand how Shopify invests in their partners’ success.

Go further

• Comprehensive Overview of the Shopify Partner Program