E-commerce
July 1, 2026
"I received a sample in-store, how do I order the full size online?" "The sales associate's sample card doesn't provide any website link." "I loved the mini in-store, what routine and what web offer?" Three tickets where a store sample poorly linked to the web blocks offline-to-online conversion.
The e-commerce support for samples received in-store covers full-size product lookup, routine usage, sample card promo codes, and post-discovery online offers. Distinct from free samples at checkout (#535): here, it's about a mini received in a physical boutique followed by a web purchase journey.
This guide #975 deploys policy INSTSAMP-SUP, flows IS-1 to IS-8, and matrix INSTSAMP-MAP. Upcoming customer service pair store sample bot (#976).
Summary
Why do in-store samples generate online tickets?
Beauty corner, partner pop-up, or in-store sales representative distributes minis and a sample card. The customer tries the product, wants to order the full size on Shopify. Without INSTSAMP-MAP, the agent cannot find the PDP, is unaware of the store-to-web conversion offer, or confuses it with an online cart sample.
Five typical in-store sample friction points
Product not found online: in-store mini has no equivalent web PDP
No store link: sample card has no URL or code
Unclear routine: customer does not know how to use the received mini
No conversion offer: sales rep's promise is not synced online
Skin reaction: irritation after in-store trial, questions about use
Beauty retail example
DTC cosmetics, 24 partner corners, in-store sample program, 9 instsamp_ tickets/month. After INSTSAMP-MAP: instsamp_resolution_rate 84%, sample-to-full conversion +28% in 8 weeks.
INSTSAMP #975 vs SAMP #535, GWP #553, POPUP, BARSCAN #973 and bot #976
Seven discovery sample contents, seven distinct angles.
Quick Matrix
#975 INSTSAMP: sample received store lookup full size routine web offer
SAMP #535: free mini checkout online distinct sample store offline
GWP #553: gift offered cart threshold distinct sample corner
TRIALKIT #537: paid trial kit return distinct free mini store
POPUP #579: pop-up store event distinct program sample corner
BARSCAN #973: scan EAN packaging sample distinct conversion path
Guided selling: pre-purchase SKU recommendation distinct post-trial store
Bot #976: bot tier 1 product routine widget offer
#535 = free sample web cart. #975 = mini received boutique online conversion.
Promise #975
INSTSAMP-SUP policy, INSTSAMP-GATE tree, 8 macros, store samples registry, instsamp_resolution_rate KPI.
Which typologies of instsamp_* should be classified?
Action-oriented classifier: lookup ≠ routine ≠ offer ≠ reaction ≠ card.
Eight INSTSAMP-MAP typologies
instsamp_product_lookup: find full-size product after mini store
instsamp_full_size_buy: order full size online checkout guidance
instsamp_routine_ask: how to use received sample routine
instsamp_sample_card: sample card promo code seller
instsamp_online_offer: web offer after store discovery
instsamp_ingredient_reaction: skin reaction after counter trial
instsamp_wrong_sample: wrong mini received vs seller advice
instsamp_ops_flag: retail signal sample program sync marketing
Tags: instsamp, store_sample, offline_discovery, sample_to_web. INSTSAMP-MAP-GROUNDED: pdp_url full_size_sku from registry only.
Policy INSTSAMP-SUP: agent and store samples registry rules
The INSTSAMP-SUP policy establishes the store-to-online sample conversion without invented SKUs or off-map offers.
Six INSTSAMP-SUP Rules
SAMPLE-REGISTRY-FIRST: verify INSTSAMP-MAP before sample response
PDP-GROUNDED: cite full_size_sku map pdp_url
ROUTINE-CITE: routine_copy if instsamp_routine_ask
OFFER-GROUNDED: online_offer_code conversion_offer_copy map only
NO-SKU-GUESS: no invented product outside the registry
Handoff #976: store sample bot brief widget
Minimum Store Sample Registry
instsamp_id: store sample line identifier
sample_sku sample_name: mini distributed corner map
full_size_sku pdp_url: full-size product online
store_program_ref: retail partner pop-up corner
routine_copy: authorized text for agent mini usage
online_offer_code online_offer_url: post-sample conversion offer
sample_card_code conversion_offer_copy: salesperson card promo code
ingredient_notes staff_brief_url: precautions retail salesperson brief
Flow IS-1 to IS-8: store sample ticket processing
Eight steps: intake lookup verify classify respond routine offer staff log closure.
Flow IS-1 to IS-8
IS-1 Intake: instsamp_* intent + store sample_name photo card
IS-2 Sample lookup: SAMPLE-REGISTRY sample_sku store_program
IS-3 Shopify verify: full_size_sku pdp_url live stock
IS-4 Classify: lookup routine offer card reaction wrong
IS-5 Respond: macro INSTSAMP grounded pdp routine
IS-6 Conversion guide: online_offer checkout steps
IS-7 Staff cc: staff_brief or ops flag retail
IS-8 Log: KPI instsamp + brief registry correction
SLA: instsamp_product_lookup pdp_url provided in one interaction if map exists.
Eight ready-to-paste INSTSAMP-* macros
Macros sample store conversion without SKU invented out of registry.
INSTSAMP-* Library
INSTSAMP-PDP-01: "Sample {{sample_name}}: full size {{full_size_sku map}}. Detail sheet: {{pdp_url}}."
INSTSAMP-ROUTINE-01: "Mini usage received: {{routine_copy map}}."
INSTSAMP-OFFER-01: "Offer after store trial: {{conversion_offer_copy map}}. Code: {{online_offer_code}}. Link: {{online_offer_url}}."
INSTSAMP-CARD-01: "Sample card: code {{sample_card_code map}}. Valid online checkout."
INSTSAMP-BUY-01: "Order online: {{pdp_url}}. {{online_offer_code map}} at checkout."
INSTSAMP-REACT-01: "Reaction reported. Discontinue use. {{ingredient_notes map}}. Medical advice if persistent."
INSTSAMP-WRONG-01: "Sample received: {{sample_name map}}. Recommended product: {{full_size_sku}}. Detail sheet: {{pdp_url}}."
INSTSAMP-DONE: "Ticket summary {{id}}. Resolution: {{résolution}}."
INSTSAMP-GATE tree and retail marketing coordination
Decision tree before dead end or invented offer out of registry.
INSTSAMP-GATE
Sample or card mentioned? → lookup IS-2 Shopify verify
Find full size product? → PDP-01 pdp_url full_size_sku
How to use mini? → ROUTINE-01 routine_copy
Offer after trial? → OFFER-01 conversion_offer online_offer
Seller card code? → CARD-01 sample_card_code
Skin reaction? → REACT-01 ingredient_notes no re-send
Online checkout sample? → reroute SAMP #535
Scan packaging EAN? → reroute BARSCAN #973
Store sample program launch ritual D-0
Marketing publishes INSTSAMP-MAP: active full_size_sku, tested online_offer, validated routine_copy, shared retail staff_brief_url. Bot #976 sync go-live.
KPI, QA and handoff to bot #976
Measuring INSTSAMP detects store samples without a web link and missing conversion offers.
Five INSTSAMP KPIs
instsamp_resolution_rate: tickets resolved without ad hoc invented SKUs
instsamp_pdp_cite_rate: % PDP-01 tickets with pdp_url provided
instsamp_offer_cite_rate: % OFFER-01 conversion tickets provided
instsamp_sample_to_full_rate: sample recipient conversion to full size purchase within 30 days
instsamp_sku_guess_violation: invented products outside the map; target is 0
Handoff #976
Export INSTSAMP-MAP to bot: instsamp_product_lookup, instsamp_routine_ask, instsamp_online_offer are priorities. PDP-GROUNDED guardrail brief #976: bot must cite pdp_url and routine_copy from the map only.
Edge cases: pop-up, GWP (Gift with Purchase), reaction, online sample
Four cases outside the standard flow.
Temporary pop-up event
POPUP alignment #579 if sample linked to ephemeral map event.
Free gift regardless of basket threshold
GWP reroute #553 if customer mentions checkout gift not mini-store.
Severe skin reaction
REACT-01 + do not resend sample. Escalate if injury reported. No promise of refund outside of policy.
Customer wants a free online sample
Reroute SAMP #535 web basket eligibility distinct.
Agent training: 20 minutes INSTSAMP
Module: SAMPLE-REGISTRY, distinguish SAMP #535 GWP #553 BARSCAN #973 bot #976.
Exercises
Ticket A: find full size after mini → PDP-01 pdp_url
Ticket B: routine usage → ROUTINE-01 routine_copy
Ticket C: seller card code → CARD-01 OFFER-01
Ticket D: skin reaction → REACT-01 no re-send
How Qstomy structures INSTSAMP in your stack
Qstomy on Shopify: instsamp_* route, sync store samples registry, PDP ROUTINE OFFER and handoff macros #976 PDP grounded gate.
Three bricks
Routing: store_sample vs samp_online vs gwp_gift intent
Store sample registry: mini full_size routine offer conversion
Bot #976: tier 1 product routine offer widget
Scenario: DTC cosmetics 24 corners. Day-0 Registry sample program. instsamp_resolution_rate 84%, sample_to_full_rate +28%.
Explore AI support and request a demo.
FAQ and INSTSAMP deployment checklist
FAQ
Send sample from After-Sales Service (SAV)?
No if ticket concerns mini already received in-store. Reroute to SAMP #535 if free online request.
Difference from SAMP #535?
#535 = free sample with web cart. #975 = mini received in boutique for online conversion.
Difference from GWP #553?
#553 = gift offered at purchase threshold. #975 = discovery at sample corner then full size.
Difference from BARSCAN #973?
#973 = technical product EAN scan. #975 = post-trial in-store conversion journey.
Difference from #976?
#975 = agents verify ops retail reaction. #976 = bot tier 1 lookup widget.
Deployment Checklist INSTSAMP (8 steps)
INSTSAMP-SUP + INSTSAMP-MAP: store sample registry template
full_size_sku pdp_url: tested for each mini distributed at the corner
routine_copy conversion_offer_copy: validated by legal and marketing
online_offer_code: mobile checkout tested before campaign
sample_card_code: salesperson cards synced with Shopify discount
Tags instsamp_*: correlation of instsamp_id and store_program_ref
Sync bot #976: PDP-GROUNDED
20-min Training: exercises in section 10
Linking
Enzo
July 1, 2026
