E-commerce
July 1, 2026
"The bot does not know where the booth is at the trade show." "The AI promises -25% while the event offer was -10%." "The chatbot confuses our brand and the partner's booth." Three failures where a badly calibrated retail event bot hallucinates schedules or trade show offers.
A retail e-commerce event AI chatbot does not replace RETEVENT agents (#979). It reads RETEVENT-MAP, cites schedule_copy, event_offer_code, lookup pdp_urls, and hands off lead mismatches to humans.
This guide #980 covers intents bot_retevent_*, flow RETEVENTBOT REB-1 to REB-8, and KPI retevent_bot. Partner bot of the RETEVENT playbook (#979). Usecase: tier 1 trade show festival activation widget.
Summary
Why botify event tracking for pop-up retail?
"Where is your stand on Saturday?", "my show code no longer works" and "how can I order the product seen at the corner?" come up during and after the festival activation show. A bot calibrated lookup RETEVENT-MAP cites schedule_copy event_offer without improvising stand discounts or co-branding.
What the bot resolves tier 1
Stand hours: schedule_copy hours_info event_location
Event offer status: event_offer_code valid expired TTL
Product seen at stand: featured_skus pdp_urls map
Lead check: Klaviyo lead_capture_list verify
Partner stand: partner_brands_ref map cite
Next event: next_event_info map cite
The bot intercepts bot_retevent_schedule_cite before invented schedules or reroutes POPbot #580 if it is the brand's own pop-up.
Beauty salons DTC Example
Cosmetics brand 6 salons/year, peak of 14 retevent_ tickets/month. Bot sync RETEVENT-MAP D-7. retevent_bot_deflect +36 %, retevent_bot_offer_invent_violation 0 in 8 weeks.
RETEVENTBOT #980 vs RETEVENT #979, POPbot #580, QRbot #578, INSTDEMObot #978
Seven event bot contents, seven distinct roles.
Quick matrix
#980 RETEVENTBOT: bot tier 1 salon festival activation hours offer product widget
RETEVENT #979: agents verify lead ops partner execute
POPbot #580: pop-up own brand follow-up distinct multi-actor salon
QRbot #578: scan live purchase during event
INSTDEMObot #978: permanent instore corner demo distinct from temporary activation
LIVEbot #558: live shopping replay distinct from physical booth
INFLU #223: influencer campaign event distinct from salon prospect support
Pipeline: bot schedule offer pdp partner cite → #979 lead mismatch ops handoff execute.
Which bot_retevent_* intents should be configured?
Eight retail event intents mapped to retevent_* typologies #979.
Eight bot_retevent intents
bot_retevent_event_detect: detect salon festival show event_name
bot_retevent_schedule_cite: schedule_copy hours_info event_location map
bot_retevent_offer_cite: event_offer_code event_offer_ttl map
bot_retevent_pdp_lookup: featured_skus pdp_urls product stand
bot_retevent_lead_check: Klaviyo lead_capture_list verify resend
bot_retevent_partner_explain: partner_brands_ref co-brand map
bot_retevent_next_event: next_event_info map cite
bot_retevent_handoff: offer mismatch lead ops → #979
Tier 1 auto: event_detect, schedule_cite, offer_cite, pdp_lookup, partner_explain, next_event if event + RETEVENT-MAP + guardrails.
bot_retevent_handoff, retevent_offer_expired persistent, retevent_ops_flag → agents #979 payload retevent_id.
How should RETEVENT-MAP #979 be consumed?
The bot reads RETEVENT-MAP #979: retevent_id, event_name, event_type, event_dates, event_location, schedule_copy, hours_info, featured_skus, pdp_urls, event_offer_code, event_offer_ttl, partner_brands_ref, lead_capture_list, online_follow_up_url, next_event_info, agent_handoff_url.
Grounded retail event lookup
Event detect: keywords exhibition festival activation → RETEVENT-MAP row
Shopify verify: event_offer_code featured_skus live
SCHEDULE-GROUNDED-BOT: schedule_copy hours_info map only
OFFER-GROUNDED-BOT: event_offer_code event_offer_ttl map only
PDP-GROUNDED-BOT: featured_skus pdp_urls map only
PARTNER-GROUNDED-BOT: partner_brands_ref map only no guessing
NO-OFFER-INVENT-BOT: never promise a discount outside the event registry
Mobile widget: entry "Retail Event" + event_name + photo of exhibition map.
RETEVENTBOT-SUP policy in six rules
Six safe retail event bot rules.
EVENT-REGISTRY-GATE : lookup RETEVENT-MAP before event response
SCHEDULE-GROUNDED-BOT : schedule_copy hours_info from map only
OFFER-GROUNDED-BOT : event_offer_code cited if offer ask
PDP-GROUNDED-BOT : featured_skus pdp_urls map only
PARTNER-GROUNDED-BOT : partner_brands_ref cited if co-brand ask
POP-REROUTE-BOT : pop-up own brand → POPbot #580, scan QR → QRbot #578
Flow RETEVENTBOT REB-1 to REB-8
Eight-step flow: ingest detect lookup verify answer guide reroute handoff log.
REB-1 Ingest: message room festival activation schedule offer product
REB-2 Event detect: bot_retevent_event_detect name type location
REB-3 Registry lookup: EVENT-REGISTRY-GATE RETEVENT-MAP
REB-4 Shopify verify: event_offer_code featured_skus live
REB-5 Tier 1 answer: schedule_cite offer_cite pdp_lookup partner_explain
REB-6 Reroute: POPbot #580 QRbot #578 INSTDEMObot #978
REB-7 Handoff: offer mismatch lead ops → agent #979
REB-8 Log: deflect schedule_cite offer_cite KPI
Example TPL-RETEVENT-SCHEDULE
“ {{event_name}}: {{schedule_copy map}}. Stand {{event_location}}. Offer: {{event_offer_code map}}. Validity: {{event_offer_ttl map}}. ”
TPL-RETEVENT templates and touchpoints
Five short templates for retail events embed mobile widget trade show festival.
TPL-RETEVENT-SCHEDULE
[event_name map.] [schedule_copy map.] [event_location.] SCHEDULE-GROUNDED.
TPL-RETEVENT-OFFER
[event_offer_code map.] [event_offer_ttl map.] OFFER-GROUNDED.
TPL-RETEVENT-PDP
[featured_skus map.] [pdp_urls map.] PDP-GROUNDED.
TPL-RETEVENT-PARTNER
[partner_brands_ref map.] Main brand [event_name.] PARTNER-GROUNDED.
TPL-RETEVENT-HANDOFF
[agent_handoff_url.] Request [mismatch / lead / ops] forwarded. Event [retevent_id]. Delay [handoff_sla].
Touchpoints
"I am at the trade show": event_detect + schedule_cite
Post-event chip: offer_cite + pdp_lookup
"Where is your stand?": schedule_cite + SCHEDULE template
Trade show photo map: event_detect + OFFER template
Edge cases: pop-up, QR, in-store demo, expired offer
Five cases outside tier 1 bot standard retail event.
Post-close own-brand pop-up: reroute POPbot #580
QR scan purchase during event: reroute QRbot #578
Permanent store corner demo: reroute INSTDEMObot #978
Persistent rejected show code: handoff #979 MISMATCH not invented bot offer
Expired event offer window: OFFER template + current map offer or handoff
Bot does not add event outside RETEVENT-MAP: handoff #979 registry brief if new frequent show.
Essential retevent_bot KPIs
Five RETEVENTBOT steering metrics and correlation #979.
retevent_bot_deflect: events cleared without a retevent_ ticket
retevent_bot_schedule_cite_rate: % schedule_copy sessions provided tier 1
retevent_bot_offer_cite_rate: % OFFER template sessions provided
retevent_bot_handoff_rate: % mismatch lead routed #979
retevent_bot_offer_invent_violation: invented offers outside map target 0
Target: offer_invent_violation at zero and schedule_cite_rate above 85% post sync RETEVENT-MAP D-7.
RETEVENTBOT Anti-patterns
Five common mistakes with a retail event bot.
Inventing stand schedules: SCHEDULE-GROUNDED schedule_copy map only
Promising off-map trade show discounts: OFFER-GROUNDED event_offer_code only
Confusing co-branding: PARTNER-GROUNDED partner_brands_ref only
Confusing POPbot #580: #980 multi-partner trade show, not own brand pop-up
Honouring verbal stand promises: handoff #979 not bot auto discount
RETEVENTBOT with Qstomy
Qstomy on Shopify: detect bot_retevent intent, RETEVENT-MAP RAG event index, offer verify API, templates SCHEDULE OFFER PDP PARTNER, handoff #979 ops payload retevent_id.
Pipeline: #980 bot schedule offer pdp partner → #979 mismatch lead ops execute.
Scenario: DTC cosmetics 6 salons/year. Registry D-7. retevent_bot_deflect +36%, offer_invent_violation 0.
Explore AI support and request a demo.
Checklist, FAQ and going further
RETEVENTBOT Checklist (8 steps)
Sync RETEVENT-MAP #979: RAG bot event schedule offer index
Policy RETEVENTBOT-SUP: 6 rules REGISTRY-GATE SCHEDULE-GROUNDED OFFER-GROUNDED
8 intents bot_retevent_*: flow REB-1 to REB-8
5 templates TPL-RETEVENT-*: SCHEDULE OFFER PDP PARTNER HANDOFF
Retail event widget: event_detect salon festival entry
event_offer_code sync: verify checkout mobile test
Red team 10 events: invent schedule offer partner out of map test
KPI Dashboard: retevent_bot_* section 9 + delta retevent_
FAQ
Difference #979?
#979 = agents verify lead ops partner execute. #980 = bot tier 1 hours widget.
Does the bot invent an offer?
No, out of RETEVENT-MAP. NO-OFFER-INVENT-BOT. Handoff if mismatch.
Difference POPbot #580?
#580 = own brand pop-up post-close. #980 = salons festivals multi-brand activations.
Difference QRbot #578?
#578 = live purchase scan during event. #980 = post-event product offer hours.
Missing lead?
Bot cites lead_capture_list map. Persistent → handoff #979 LEAD verify.
Go further
This week: sync RETEVENT-MAP #979, retail event widget, SCHEDULE OFFER PDP templates, measure retevent_bot_deflect.
Enzo
July 1, 2026
