E-commerce
September 30, 2026
Are you wondering how to create a free SEO spreadsheet to improve your rankings? The answer is simple: by combining Google Search Console, free tools, and a little method, you can identify performing pages, high-potential queries, and areas for improvement without spending a penny.
Search engine optimization requires rigor and a clear vision of your data. A well-built spreadsheet gives you this vision, but many merchants think you need paid tools to achieve this. That is false: free solutions exist and are more than sufficient for an SMB.
So how do you create a free SEO spreadsheet to improve your rankings? On the agenda:
Why use a spreadsheet for your SEO strategy?
How to export your data from Google Search Console?
How to add search volume to your spreadsheet?
How to integrate title tags and meta descriptions?
How can Qstomy complement your SEO analysis?
Let's get started.
Summary
Why use a spreadsheet for your SEO strategy?
A spreadsheet is a powerful tool for centralizing all your SEO data. It allows you to cross-reference the performance of your pages, the queries that generate clicks, and opportunities for improvement. Without it, you are navigating blindly, not knowing where to focus your efforts.
With a spreadsheet, you can:
Identify your best-performing pages and those that deserve more attention.
Spot queries for which you are well-positioned but that do not bring in clicks.
Prioritize your optimization actions based on the potential of each page.
This is a considerable time saver. Instead of consulting multiple tools, you have a clear and actionable overview. For an e-commerce merchant, this is the starting point of an effective SEO strategy. If you are just starting out, read our guide on how to attract traffic to an online store.
Additionally, a spreadsheet allows you to track the evolution of your performance over time. By regularly exporting your data, you can visualize trends, spot sudden drops in traffic, and react quickly. It is an indispensable management tool for any serious SEO strategy.
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How to export your data from Google Search Console?
Google Search Console is your primary data source. In the "Performance" section, you can export the pages and queries that have generated clicks, impressions, and an average click-through rate. It is free and directly actionable.
For a more precise export, use the "Search Analytics for Sheets" application, a Google Workspace add-on. It allows you to consolidate "query" and "page" data into a single file. For each URL, you get:
The query that generates the most clicks.
The average position for each query.
The total number of clicks for the URL.
After exporting, remove duplicates in Google Sheets via "Data > Data cleanup > Remove duplicates". This gives you a clean foundation to start your analysis.
Also, remember to configure the export period over several months to get a broader view. Search Console data is retained for 16 months, allowing you to analyze seasonal trends and measure the long-term impact of your actions.
How to analyze your SEO spreadsheet data?
Once your data is exported, you can sort and filter it to spot opportunities. For example, use conditional formatting to highlight queries that rank in position 3 or lower. These queries are within easy reach: a small optimization can move them to the first page.
You can also identify:
Queries with high volume but a low click-through rate, a sign that your title or meta description is not appealing enough.
Pages that generate a lot of impressions but few clicks, indicating a relevance or presentation issue.
Pages that perform well but for off-topic queries, which should be redirected.
This analysis gives you a clear roadmap to improve your SEO. To go further, find out how to optimize your category pages.
Feel free to create additional columns to note your planned actions and their status. This allows you to track the progress of your optimizations and measure their impact on your rankings.
How to add search volume to your spreadsheet?
Search volume is essential for prioritizing your actions. A query that brings you clicks but has a low volume may not be worth optimizing. Conversely, a high-volume query where you are in position 5 deserves your full attention.
The SearchVolume.io tool allows you to get the average monthly volume for up to 800 keywords at once, without registration. This is a huge time saver.
To merge this data with your main spreadsheet:
Sort both spreadsheets by query (A to Z).
Paste the volume columns into your main spreadsheet.
Check that the query columns match.
Delete the duplicate query column.
You now have a complete view: for each query, you know the volume, your position, and the number of clicks.
This data is valuable for prioritizing your efforts. Focus first on high-volume queries in positions 4 to 10, as they offer the best potential for rapid growth.
How to integrate title tags and meta descriptions?
Title tags, meta descriptions, and H1 to H6 headings are key elements of on-page SEO. Analyzing them allows you to identify pages where these elements are missing, too short, or poorly optimized. This is a goldmine of opportunities.
The Serp.tools tool allows you to export this data for free for up to 100 URLs. The web interface displays the complete list of titles, and the Excel export groups them into a single cell.
To merge this data with your main spreadsheet, sort both files by URL, then copy the title and meta description columns. You get a complete dashboard for your on-page strategy.
This step is crucial to improve your click-through rate in search results. A catchy title and a relevant meta description can make all the difference.
Also remember to check the length of your titles and meta descriptions. Titles should be around 60 characters and meta descriptions around 155 characters to display correctly in search results.
How to use data to improve your pages?
With your consolidated spreadsheet, you have a clear vision of your strengths and weaknesses. You can now take action. For example, if a page has a good search volume but an average position of 8, you know that you need to improve its content and tags.
Here are some concrete actions:
Optimize titles and meta descriptions to increase the click-through rate.
Enrich the content of pages targeting high-volume queries.
Fix technical errors such as missing or duplicate tags.
Each improvement should be tracked in your spreadsheet to measure its impact. It is an iterative process that allows you to make continuous progress. For a more global approach, consult our article on digital marketing for an e-commerce site.
Don't forget to update your spreadsheet after each modification to track the evolution of your positions. This will allow you to validate your hypotheses and adjust your strategy accordingly.
What are the limitations of the free tools?
Free tools have limitations that you need to be aware of. SearchVolume.io is limited to 800 queries per export, which may be insufficient for a large catalog. Serp.tools is limited to 100 URLs, which is suitable for small shops but not for large ones.
Furthermore, these tools do not provide historical data. You cannot track the evolution of your positions over several months. To do this, you must regularly export your data and archive it.
Despite these limitations, these free tools are more than sufficient for an SME. They give you a solid foundation to identify opportunities and improve your SEO. If you are looking for a more comprehensive solution, consider combining several free tools.
For example, you can use Google Trends to supplement your volume data and identify seasonal trends. This information is valuable for planning your content and campaigns.
How to automate the update of your spreadsheet?
Updating your spreadsheet manually can quickly become tedious. Fortunately, there are ways to automate this process. For example, you can use Google Apps Script to schedule automatic exports from Google Search Console.
Here is how to do it:
Create a script that calls the Search Console API.
Schedule a daily or weekly execution.
Store the data in a dedicated sheet.
This automation saves you valuable time and ensures you always have up-to-date data. You can then focus on analysis and actions rather than data collection.
If you are not comfortable with programming, you can also use tools like Zapier or Make to connect Search Console to Google Sheets without writing code.
How to analyze your competitors' performance?
Analyzing your competitors is essential for identifying opportunities. Although free tools do not provide competitive data, you can use your spreadsheet to compare your performance with that of your competitors by manually monitoring their pages.
For example, you can:
Identify the keywords for which your competitors rank well and that you are not targeting.
Analyze their titles and meta descriptions for inspiration.
Track their new pages and content updates.
This competitive intelligence helps you stay competitive and find angles of attack. For a broader strategy, consult our guide on optimization for Google.
You can also use Google alerts to be informed of new pages published by your competitors. This allows you to react quickly and position yourself on the same topics.
What other free tools can you use to enrich your spreadsheet?
In addition to Search Console, SearchVolume.io, and Serp.tools, there are other free tools to enrich your spreadsheet. For example, Google Trends gives you data on query seasonality, and the Google Ads Keyword Planner provides search volumes.
You can also use browser extensions like SEO Meta in 1 Click to quickly extract tags from a page. These tools are simple and effective.
The idea is to centralize all this data in your spreadsheet to have a 360-degree view. The more data you have, the more informed your decisions will be. Remember that the goal is to identify concrete opportunities, not to collect data for the sake of it.
Also consider using the Google Ads Keyword Planner, even if you are not advertising. It gives you search volume ranges and keyword suggestions relevant to your business.
How can Qstomy complement your SEO analysis?
Qstomy, the Shopify AI agent, does not replace your SEO spreadsheet, but rather complements it by optimizing conversion. Once you have attracted traffic through your SEO strategy, Qstomy helps convert those visitors into customers.
Concretely, Qstomy:
Guides shoppers to the right products with personalized recommendations.
Increases the average order value with upsell and cross-sell suggestions.
Facilitates order tracking and after-sales service, reducing repetitive questions.
With more than 100 merchants supported, Qstomy is designed to improve your key performance indicators. Your SEO spreadsheet shows you where to go, Qstomy helps you stay there and sell more.
By combining the two, you create a virtuous cycle: SEO attracts qualified traffic, and Qstomy converts that traffic into sales. It is the ideal combination to maximize your return on investment.
What is the checklist before launching your SEO spreadsheet?
Before you get started, here is a checklist to ensure your SEO spreadsheet is complete and effective:
Export Search Console data (pages and queries).
Remove duplicates and sort the data.
Add search volume with SearchVolume.io.
Integrate title tags and meta descriptions with Serp.tools.
Analyze opportunities and prioritize your actions.
In short: a free SEO spreadsheet is within reach of all merchants. It gives you a clear vision of your performance and the actions to take. Combine it with Qstomy to maximize your conversions.
FAQ
Can I use Excel instead of Google Sheets? Yes, the same operations work, but Google Sheets makes sharing and automation easier.
How long does it take to create this spreadsheet? Allow one to two hours for the initial setup, then a few minutes a week for updates.
To go further: How to set up a payment gateway for an e-commerce site? - Qstomy, Which e-commerce platform to choose for a small business? - Qstomy, Which free website builder to choose for e-commerce? - Qstomy.
Enzo
September 30, 2026
