E-commerce
September 30, 2026
Are you wondering how to create Google Analytics dashboards for an overview of your business? The answer is simple: by combining the right widgets and organizing them by objective, you transform raw data into informed decisions for your online store.
A well-designed dashboard saves you valuable time. It prevents you from navigating between dozens of reports to find key information. The trap would be wanting to display everything on a single screen, which makes reading confusing and inefficient.
So, how do you create Google Analytics dashboards for an overview? On the agenda:
What are the different types of widgets to use?
How to customize the standard "My Dashboard"?
What examples of dashboards should you create for your e-commerce?
How to avoid common mistakes during creation?
How can Qstomy help you exploit this data?
Let's get started.
Summary
Why create Google Analytics dashboards for your e-commerce?
Creating Google Analytics dashboards is like installing your car's dashboard: you don't look at the engine, but at the essential indicators to drive. For an online merchant, this means gathering the data that really matters for your business in one single place.
Instead of getting lost in detailed reports, a dashboard offers you an immediate overview. This allows you to effortlessly track the evolution of your sales, the origin of your traffic, or the behavior of your visitors. It is a considerable time saver for steering your daily strategy.
The goal is to transform raw numbers into actionable information. A good dashboard answers a specific question: "Is my advertising campaign working?" or "Which pages are driving my visitors away?". By centralizing these answers, you make decisions faster and with more confidence.
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The different types of modules for your dashboards
Widgets are the basic building blocks of your dashboards. Google Analytics offers six types of them, each with a specific use. The "Metric" widget displays a single value, such as the number of sessions. The "Timeline" widget shows the evolution of a metric over time, ideal for spotting trends.
The "Geomap" widget visualizes your data by geographical area, useful for identifying your key markets. The "Table" widget compares several values, such as the most viewed pages. The "Pie" widget illustrates proportions, for example the share of traffic by source. Finally, the "Bar" widget compares segments, such as the performance of different products.
Choosing the right widget is essential for a clear reading. For an overview, favor timelines and tables. For a quick analysis, pie and bar charts are very effective. The important thing is not to overload your dashboard with too many different widgets.
Customize the standard dashboard "My dashboard"
By default, Google Analytics creates a dashboard named "My Dashboard" in your view. It contains preconfigured widgets: timelines for users, new visitors, bounce rate, and revenue, as well as a geomap and a table of sessions by browser.
This dashboard may suit some, but it is rarely perfect for an e-commerce business. You can customize it by adding, removing, or rearranging widgets. You can also change the date range displayed, compare two periods, or add segments to refine your analysis.
To adapt it to your needs, start by removing the widgets that are not useful to you. Then add those that are crucial for your business, such as sales by product or conversion rate. Remember to rename your dashboard to find it easily.
Use the Google Analytics Solution Gallery to save time
If you don't want to start from scratch, the Google Analytics Solution Gallery is a valuable resource. It contains dashboards shared by other users, often experts. You can import them directly into your account and adapt them to your business.
To choose a good template, filter the results by rating and prioritize those published by the Google Analytics team or recognized evangelists. Also, check the date of the last update, as data and best practices evolve rapidly.
Importing a template is an excellent starting point. It saves you time and shows you examples of best practices. Then, customize it with your own metrics and goals so that it perfectly matches your store.
Create a general dashboard for an overview
For a general overview, focus on key performance indicators. A "General" dashboard should include the trend of unique visitors, acquisition channels (paid, organic, direct, referral), and the top-performing keywords.
Also, add your most viewed pages and the sites that send you traffic. This helps you identify which of your content is working and partnership opportunities. Finally, don't forget the social networks that generate the most visits.
This dashboard is your main steering tool. It gives you a clear snapshot of the health of your traffic. By consulting it regularly, you quickly spot trends, drops, or spikes in activity, and you can react accordingly.
Create a technical dashboard to optimize the user experience
A technical dashboard is essential to guarantee an optimal user experience. It must include the overall bounce rate and bounce rate by browser, as well as the pages with the highest bounce rate. This data reveals content or performance issues.
Monitor average loading time and the slowest pages. A slow site drives customers away and penalizes your SEO. Also add cities with slow loading times, which can indicate server or CDN issues.
Finally, analyze sessions and bounce rate by device type and screen resolution. This helps you optimize your site for mobile and different screen sizes. A complete technical dashboard allows you to quickly identify and resolve barriers to conversion.
Create a dashboard to analyze inputs and outputs
Understanding how visitors enter and exit your site is crucial for optimizing your conversion funnel. A dedicated dashboard should display the total number of unique pageviews and the pages with the highest entry rate, i.e., the main landing pages.
Also identify the pages with the highest exit rate. These are the pages where visitors leave your site. If a product page has a high exit rate, it could signal a pricing issue, description issue, or a lack of trust.
Add the average number of pageviews per visit and the pages with the highest bounce rate. These metrics give you a clear view of visitor engagement. By analyzing this data, you can improve your pages to guide visitors toward making a purchase.
Create a dashboard to measure engagement
To measure the effectiveness of your content and offers, a dedicated engagement dashboard is essential. It should include the average session duration and the number of page views per session. These indicators show whether your visitors are finding what they are looking for.
Add your top-performing landing pages and conversion rates by traffic source. This lets you know which channels attract the visitors who are most likely to buy. You can then allocate your marketing budget more effectively.
Don't forget to track conversion goals, such as newsletter sign-ups or shopping cart additions. An engagement dashboard helps you understand what motivates your visitors and optimize your site to increase your sales.
Avoid common mistakes during creation
The first mistake is wanting to display everything. An overloaded dashboard becomes unreadable and useless. Limit yourself to a maximum of 10 or 15 modules and focus on the metrics that meet your objectives. Separate the information into multiple dashboards if necessary.
Another mistake is not adapting the dashboard to its audience. A dashboard for your technical team should not contain the same information as a dashboard for management. Create specific views for each need.
Finally, do not create a dashboard only to ignore it. A dashboard must be consulted regularly to be useful. Schedule a weekly or monthly review of your key indicators to make informed decisions and adjust your strategy.
Leverage your dashboards to drive your strategy
Dashboards are not just simple reports, they are management tools. By using them correctly, you can identify trends, opportunities, and problems. For example, if you notice an increase in mobile traffic but a low conversion rate, you know that you need to optimize your mobile experience.
Use your dashboards to measure the impact of your marketing efforts. Launch an ad campaign, then check your dashboard to see its effect on traffic and sales. This allows you to adjust your campaigns in real time for a better return on investment.
Finally, share your dashboards with your team. A shared vision of performance aligns everyone toward the same goals. This fosters collaboration and allows everyone to contribute to improving your store's results.
Qstomy: turning your data into concrete actions
Qstomy, as an AI agent for Shopify, goes beyond simple data visualization. It uses the information from your dashboard to take direct action on your store. For example, if your data shows a high cart abandonment rate, Qstomy can trigger personalized follow-ups to recover those sales.
Qstomy can also use browsing data to make relevant product recommendations, thereby increasing the average cart value. It can guide your customers to the right products, answer their questions, and assist them throughout their buying journey, thus improving your conversion rate.
Finally, Qstomy can help you analyze customer service data. By understanding frequently asked questions and the issues encountered, it can automate responses and improve customer satisfaction. It is a powerful tool to transform your data into concrete and profitable actions.
Key steps to create your dashboard
Before creating your dashboard, clearly define your objectives. What do you want to measure? For whom? This will guide you in choosing the modules and metrics. Next, select a starting template, either blank or from the gallery.
Add your modules by focusing on the essentials. Use timelines for trends, tables for comparisons, and pie charts for proportions. Customize the time period and segments to refine your analysis. Finally, name your dashboard clearly and share it with the relevant people.
In short
A Google Analytics dashboard is a powerful tool for managing your e-commerce. It centralizes your key data and helps you make informed decisions. Start simple, adapt it to your needs, and consult it regularly.
FAQ
How many modules should I put in a dashboard? It is recommended not to exceed 10 to 15 modules to maintain clear readability.
Can I create multiple dashboards? Yes, it is even recommended to separate analyses by theme or audience.
How do I share a dashboard? You can share it with other users of your Google Analytics account.
To go further: How to set up a payment gateway for an e-commerce site? - Qstomy, Google Analytics for marketing: ads, traffic, and performance (GA4) - Qstomy, How to drive traffic to an online store (SEO, ads, social media)? - Qstomy, Training an e-commerce chatbot with Shopify: using the right data without creating bad responses - Qstomy, Why use social media for e-commerce customer service? - Qstomy, Can you create an e-commerce site for free? - Qstomy, Can you use Wix for an e-commerce site? - Qstomy.
Enzo
September 30, 2026
