E-commerce
September 30, 2026
Wondering how to save time with Google Ads during the holidays? The answer is simple: automate repetitive tasks and centralize your actions in Google Ads Editor. In just a few clicks, you can launch, edit, or pause campaigns without spending hours on them.
The holiday season is crucial for your revenue, but it is also time-consuming. Between preparing offers, managing ads, and tracking performance, it is easy to get exhausted. However, with the right tools and a few adjustments, you can free up valuable time to focus on strategy and customer service.
So how do you save time with Google Ads during the holidays? On the agenda:
Why use Google Ads Editor for bulk edits?
How to automate activating and pausing your ads?
Which advertising assets to prioritize for promotions?
How to create countdown ads to boost urgency?
What checklist to adopt for effective holiday management?
Let's go.
Summary
Why use Google Ads Editor for bulk edits?
During the holidays, you often need to adapt your ads to several offers: Black Friday, Cyber Monday, Christmas. Modifying each ad individually is tedious. Google Ads Editor allows you to save precious time by making bulk changes.
For example, if you have an ad with the headline "Black Friday -20%", you can replace this text with "Cyber Monday -30%" in a few seconds, across all affected ads, using the "Replace text" option in the Edit menu. This feature is ideal for updating your promotions effortlessly.
Additionally, Editor allows you to add labels to organize your campaigns by theme, such as "Holidays 2026" or "Black Friday". These labels make it easier to filter and manage your ads, especially when you have many groups. This allows you to apply targeted changes in the blink of an eye.
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How to automate activating and pausing your ads?
Manually launching your ads at midnight on Black Friday, then pausing them 24 hours later, is a waste of time and carries the risk of forgetting. Google Ads automated rules solve this problem.
In the Google Ads interface, filter your ads by label, for example "Black Friday". Select them, then click "Edit" and "Create an automated rule". You can set one rule to enable the ads at a specific date and time, and another to disable them. This saves you from having to be in front of your screen at midnight.
Automated rules do not require labels, but using them simplifies management and reporting. You can also use them to adjust your manual bids, for example, increasing your bids by 25% each day from Thanksgiving to Cyber Monday, and then reducing them afterward. It is a considerable time saver.
Which advertising resources should be prioritized for promotions?
Ad extensions, now called "assets", are essential for highlighting your holiday offers. The "promotion" asset is the most common: it adds an extra line of text to your ad, indicating for example "-20%" or "Free delivery", along with a promo code and an end date.
"Price" assets display specific rates, such as "from €50". They can apply to a single product or to an entire category, such as backpacks or jackets. This allows users to immediately see your offers.
Sitelinks and callouts appear below your ad and can highlight your promotions. For example, a sitelink can direct to a specific sales page, while a callout can mention "Free shipping" or "Christmas deals". These assets increase the visibility of your offers with no extra effort.
How to create countdown ads to boost urgency?
Countdown ads are an excellent way to create a sense of urgency. They display a countdown of the time remaining before your offer ends, in days, hours, and minutes. This tactic encourages users to act quickly.
You can set up these ads using an automated rule. The countdown can start at any time, but it is most effective when it is close to the deadline. By default, Google offers a five-day countdown, but you can adjust it to suit your needs.
Imagine an ad that says "Only 3 days left to get 30% off." This drives conversion. It is a simple trick to set up, but it can have a significant impact on your sales during the holidays. Consider using it for your limited-time offers.
How to use labels to organize your holiday campaigns?
Labels are tags that you can assign to your campaigns, ad groups, or keywords. During the holidays, they are valuable for organizing and filtering your items. For example, create a "Holidays 2026" label to group all your seasonal ads.
In Google Ads Editor, you can add labels in bulk, which is much faster than in the online interface. Once the labels are in place, you can filter your ads by theme, such as "Black Friday" or "Christmas", and apply targeted changes.
Labels also make reporting easier. You can generate specific reports for each label, allowing you to measure the performance of your different offers. It is a time-saver for analyzing and optimizing your campaigns.
What are the best practices for promotional assets?
To make the most of promotion assets, follow a few best practices. First, be specific: clearly indicate the discount percentage or amount, the promo code, and the end date. For example, "20% off with code NOEL20 until December 24th".
Next, use price assets to display attractive rates. Highlight your most popular or high-margin products. "Starting from" prices can grab attention and drive clicks.
Finally, don't forget sitelink and callout extensions. They allow you to direct users to specific pages, such as a flash sale page, and reinforce your message. Test different combinations to see what works best.
How to automatically adjust your bids during the holidays?
Automated rules are not only used to enable or disable ads. They can also adjust your bids. For example, you can increase your bids by 25% at midnight every day from Thanksgiving to Cyber Monday to be more competitive.
To do this, create an automated rule that changes your bids based on the time and date. You can also set a rule to lower your bids after the holiday season, so you don't spend unnecessarily.
This automation saves you valuable time and ensures you stay competitive at key moments. You don't have to constantly monitor your campaigns; the rules take care of everything. It's a real relief during the busy holiday season.
How to use sitelinks to drive traffic to your offers?
Sitelinks are resources that appear under your ad and direct users to specific pages of your site. During the holidays, they are very useful for highlighting your special offers.
For example, if you have a Black Friday sales page, create a sitelink titled "Black Friday Deals" that points to that page. You can also create links to popular product categories, like "Gifts for Him" or "Gifts for Her".
Sitelinks improve the user experience by allowing people to quickly find what they are looking for. They also increase your ad's click-through rate. Consider using them to maximize the impact of your holiday campaigns.
How can callouts reinforce your messages?
Callouts are short phrases that appear below your ad to highlight specific benefits. They are perfect for emphasizing general messages like "Free shipping" or "Easy returns".
During the holidays, use callouts to mention "Christmas Deals", "Fast Shipping", or "Money Back Guarantee". These messages reassure customers and encourage them to click on your ad.
Callouts are easy to set up and can be edited in bulk via Google Ads Editor. You can enable or disable them as needed. They complement your other assets and strengthen your value proposition.
How to plan your campaigns in advance to avoid stress?
The key to saving time during the holidays is to plan ahead. Prepare all your ads, assets, and automated rules before the season starts. This way, you will only have to activate them at the right time.
Use Google Ads Editor to prepare all your campaigns in advance. You can create drafts, review them, and then publish them all at once. This prevents you from making last-minute changes.
Also, schedule your automated rules to activate automatically on key dates. For example, program your Black Friday ads to activate one week in advance. This will allow you to focus on other aspects of your business, such as customer service.
How does Qstomy help save time during the holidays?
During the holidays, the volume of orders and customer questions explodes. Qstomy, your Shopify AI agent, helps you save precious time by automating customer support and guiding shoppers throughout their journey.
Qstomy instantly answers frequently asked questions about delivery times, returns, or parcel tracking. It can also recommend complementary products, thereby increasing the average basket. Thanks to conversation analysis, you better understand your customers' expectations and can adjust your offers.
By automating these tasks, you free up time to focus on advertising strategy. Qstomy integrates perfectly with your Shopify store and allows you to manage traffic peaks without stress. It is a major ally for the holidays.
What checklist should you adopt for effective holiday management?
To wrap up, here is a checklist to help you manage your Google Ads campaigns during the holidays:
Prepare your ads: use Google Ads Editor to create and edit your ads in bulk.
Automate: set up automated rules to enable, pause, and adjust your bids.
Use assets: add promotions, prices, sitelinks, and callouts to enrich your ads.
Create urgency: use countdown ads to drive action.
Delegate support: hand over customer question management to Qstomy to focus on strategy.
In brief
Saving time with Google Ads during the holidays is possible thanks to automation and good organization. Use Google Ads Editor, automated rules, and assets to simplify your management. And don't forget Qstomy for customer support.
FAQ
Can I use Google Ads Editor to bulk edit my ads? Yes, it is the ideal tool for bulk changes, such as replacing a headline or adding labels.
Are automated rules reliable? Yes, they are highly reliable and allow you to schedule actions in advance, such as enabling or pausing ads.
How can Qstomy help me during the holidays? Qstomy automates customer support, answers frequently asked questions, and recommends products, saving you valuable time.
To go further: How to manage customer questions on members-only sales - Qstomy, Integrating customer service answers into an e-commerce SEO strategy useful to customers - Qstomy, Training an e-commerce chatbot with Shopify: using the right data without creating bad responses - Qstomy, Increasing sales with smart product recommendations - Qstomy, Analyzing e-commerce conversations: understanding real customer questions - Qstomy, E-commerce first response time: what impact on conversion and loyalty? - Qstomy, Customer support for flash sales: avoiding frustration during traffic peaks - Qstomy.
Enzo
September 30, 2026
