E-commerce
September 18, 2026
Are you wondering how to export and analyze Google search results to improve your SEO? The answer is simple: specialized tools like Semrush, Thruuu, and SERP Sonar allow you to extract essential data from search engine results pages, much more efficiently than manual copying and pasting.
For an e-commerce merchant, understanding why a competitor ranks better is a major growth lever. These tools reveal the backlinks, keywords, and page structures that perform well, providing valuable information to refine your content strategy and category pages.
So how do you export and analyze Google search results? On the agenda:
Why is exporting SERPs so difficult?
Which tool should you choose to analyze Google results?
How can you leverage this data for your e-commerce SEO?
What are the limitations of free solutions?
How can you integrate these analyses into your marketing routine?
Let's get started.
Summary
Why is exporting Google search results so complicated?
Google's search result pages, or SERPs, are designed to keep users on Google. Each link redirects through intermediaries, making traditional copy-pasting ineffective. Furthermore, modern results integrate dynamic elements such as "People Also Ask" boxes, videos, or images, which are not easily captured.
For an e-commerce merchant, this difficulty is a real obstacle. Without a reliable export, it is impossible to accurately analyze your competitors' backlinks or study their title tags. This is where dedicated tools come in, capable of structuring this data into usable CSV files.
The challenge is simple: transform a volatile search result page into a stable database to guide your content strategy and technical optimizations. By automating this collection, you save valuable time and reduce human error, while obtaining a clear view of your competitors' strengths and weaknesses.
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What essential data does a SERP export contain?
A well-done SERP export is not limited to a list of URLs. It includes crucial metrics for your competitive analysis: the number of referring domains, estimated organic traffic, or even presence in Google's special features.
You can also obtain information about the structure of competing pages: word count, H1 tags, structured data, or publication dates. These elements help you understand why a page ranks higher than yours.
With this data in hand, you can refine your own pages, improve your SEO strategies for your category pages and identify content opportunities that your competitors are not yet exploiting. For example, if a competitor page ranks well thanks to a detailed guide, you can create an even more comprehensive resource to capture that traffic.
Semrush: the complete tool for exporting SERPs
Semrush is a comprehensive SEO platform that allows you to export organic results for any query. To access it, simply go to "Keyword Overview", enter your query, and then scroll down to the "SERP Analysis" section.
The report contains the top 100 ranked URLs, with proprietary data for each result: page authority score, number of referring domains, organic traffic, and the number of keywords in the top 100. A full CSV export is available.
It is a powerful tool, but its price can deter small budgets. Semrush offers a seven-day free trial, then paid plans starting at 129.95 dollars per month. An investment to consider if you have regular SEO needs, as it also offers position tracking and technical audit features that justify its cost.
Thruuu: Content-Oriented SERP Analysis
Thruuu positions itself as a SERP analysis and content brief creation tool. For each query, it provides aggregated statistics such as the average word count of the ranked pages, or presence in local packs, videos, and images.
For each ranked URL, Thruuu details the number of images, the word count compared to other pages, the creation or update date, as well as outbound links and structured data tags. A goldmine for building content that is more comprehensive than that of your competitors.
Its free trial allows you to analyze 10 SERP pages, and paid plans start at 13 dollars per month. Excellent value for money for e-merchants who want to create high-performing content based on concrete data rather than assumptions.
SERP Sonar: the free extension for analyzing tags
SERP Sonar is a free Chrome extension that scans search results in real time. It analyzes keyword usage in titles, descriptions, and URLs, and offers a highly practical CSV export feature.
The export includes for each result: the URL, the title, the displayed description, the actual page description, the meta description tag, the H1, the number of HTML tags, and the Schema.org structured data types. A wealth of information that is rare for a free tool.
It is an ideal solution to get started without a budget, while obtaining actionable data to improve your own pages and understand the gaps between what Google displays and what your competitors have actually coded. Its installation is simple and its interface intuitive, making it accessible even to beginners.
Which tool to choose according to your needs?
The choice depends on your needs and budget. Semrush is the most comprehensive, with proprietary data on authority and traffic, but it is also the most expensive. Thruuu is an excellent compromise for content analysis, with an affordable price.
SERP Sonar is perfect for a free initial approach, especially if you want to analyze your competitors' tags and structured data. Its main asset is providing on-page data that other tools do not always detail.
For a Shopify merchant, starting with SERP Sonar and then upgrading to Thruuu or Semrush depending on your needs is a pragmatic strategy. The important thing is to have reliable data to guide your editorial decisions, and not to hesitate to combine multiple tools to get a complete picture.
Which metrics should be analyzed first?
Not all metrics are created equal. For an e-commerce retailer, the number of referring domains is a key indicator of a page's authority. If it is high, it means the page has successfully attracted quality links, a long-term goal.
Estimated organic traffic is also crucial. It tells you whether a ranked page is actually generating visits, or if it is simply well-positioned without attracting clicks. This data helps you prioritize your efforts.
Finally, presence in SERP features such as videos or "People also ask" boxes reveals opportunities. If your competitors appear there, you can adapt your content to target these spots and capture more visibility, for example by integrating videos or structured FAQs.
How to leverage SERP exports for your strategy?
SERP exports are not an end in themselves, but a starting point. By analyzing the top-ranking pages, you identify the topics to cover, the angles to adopt, and the content gaps to fill. This is the foundation of an effective content strategy.
You can also compare the structure of your pages to those of your competitors: word count, H1 tags, structured data. These gaps show you what to optimize first to gain positions.
This data also feeds your thinking on internal search and how your customers phrase their queries. By aligning your content with the terms that work, you improve your organic visibility and relevance, while providing a better user experience.
What are the limitations of the free solutions?
Free tools like SERP Sonar are powerful, but they have limitations. They do not provide historical data, which makes it difficult to track how rankings change over time. You only get a snapshot of the current situation.
Furthermore, proprietary metrics like page authority or estimated traffic are only available in paid tools like Semrush. Yet, this data is essential for assessing the actual quality of a competitor's page.
Finally, free exports are often limited in volume. For an in-depth analysis of numerous keywords, a subscription quickly becomes necessary. This is an investment to consider if SEO is a strategic channel for your store, as it will allow you to track trends and adjust your strategy accordingly.
Integrating SERP analysis into your marketing routine
SERP analysis must be regular to be useful. Schedule a weekly or monthly slot to export the results of your target keywords and track your competitors' movements. Consistency is key to detecting trends.
Use these exports to fuel your content briefs. Every new article or category page should rely on SERP data to target the right search intent and formats expected by Google.
This data is also valuable for your after-sales service content strategy. By understanding the questions users are asking, you create helpful answers that improve both your SEO and customer service, while building visitor trust.
Qstomy: the AI that transforms your data into sales
Qstomy, the AI agent for Shopify, does more than just analyze SERPs. It uses your store's data to guide your customers to purchase, with personalized recommendations, upselling suggestions, and efficient order tracking.
By integrating SERP insights into your content strategy, you attract more qualified traffic. Qstomy takes over on your site to convert this traffic into sales, by answering visitors' questions and guiding them throughout their journey.
With over 100 merchants supported, Qstomy transforms your e-commerce data into useful conversations. It leverages your CRM and customer support data to offer a seamless and personalized shopping experience, from the first visit to delivery, thereby increasing customer satisfaction and loyalty.
Conclusion: take action
Before you start, define your goals. Do you want to analyze your direct competitors, find content ideas, or audit your own pages? Your goal will determine the tool and metrics to focus on.
In brief
Choose a tool that fits your budget, export your target keyword data, and analyze the gaps between your pages and those of your competitors. Use these insights to improve your content and technical structure.
FAQ
What is the best free tool to export SERPs? SERP Sonar is an excellent free option for analyzing tags and structured data.
Is Semrush worth its price? Yes, if you need proprietary data on your competitors' authority and traffic.
How can I use this data for my store? By refining your category pages and creating content that meets searchers' expectations.
To go further: Training an e-commerce chatbot with Shopify: using the right data without creating bad responses - Qstomy, Why use social networks for e-commerce customer service? - Qstomy.
Enzo
September 18, 2026
