E-commerce
September 18, 2026
Are you wondering how to quickly analyze search queries with effective tools? The answer lies in three Chrome extensions that simplify the use of Google Search Console data. They allow you to identify traffic opportunities without spending hours manually filtering each page.
The stakes are high for e-commerce merchants: queries are becoming longer, more varied, and unpredictable. Third-party tools often cover only half of Search Console data, which is why it is so beneficial to optimize their analysis directly within the Google interface.
So how can you quickly analyze search queries with effective tools? On the agenda:
Why have search queries become so difficult to analyze?
What does the Query Scout extension bring to page-by-page analysis?
How does Find Real Prompts identify AI-style queries?
What automated filters does Google Search Console Enhancer offer?
What checklist should you follow to use these tools on a daily basis?
Let's get started.
Summary
Why have search queries become so difficult to analyze?
Search queries have evolved considerably in recent years. They are now longer, more varied, and less predictable than before. This transformation complicates the work of merchants who want to understand how users find their online store.
Third-party SEO analysis tools often capture only a portion of the data available in Google Search Console. In reality, they ignore about half of the queries, which misrepresents priorities and decisions. For an e-merchant, this means missed opportunities and misdirected efforts.
This is why it is becoming essential to use solutions that directly leverage Search Console data. The browser extensions presented here offer a more reliable and faster approach to analyzing search queries, without relying on incomplete external tools.
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Query Scout: Analyze queries by page
Query Scout is a freemium Chrome extension that loads search terms that generated organic traffic for each page of your site. Its main advantage is making page-level analysis much faster, eliminating the need to create manual filters for each URL.
After installation, you grant access to your Search Console account, then you click on the extension icon. A practical window is displayed as an overlay on the page being viewed, revealing the queries that led internet users to this page. No more going back and forth between tabs to check data.
The free version displays search terms and essential metrics: clicks, impressions, click-through rate, and average position. It also allows you to download the complete list as a CSV. For merchants who want to go further, a 29-dollar upgrade offers very useful pre-configured filters.
Query Scout's advanced filters
The paid version of Query Scout, accessible for a one-time payment of 29 dollars, unlocks pre-built query filters that save precious time. These filters allow you to segment data according to precise criteria, without having to write complex formulas.
Here are the main filters available:
Questions: identifies queries formulated as questions.
Commercial or informational intent: distinguishes visitors ready to buy from those looking for information.
Comparisons: spots queries containing terms like "vs" or "alternative".
More than five words: highlights long-tail queries.
Includes numbers: detects queries with numbers, often with high intent.
These filters help prioritize SEO actions and understand the intent behind each search.
Find Real Prompts: detect AI-style prompts
Find Real Prompts in Google Search Console is a free and recent extension that analyzes queries in the Performance section of Search Console. Its goal is to extract longer queries that resemble artificial intelligence prompts, an increasingly important signal for SEO.
The extension does not require access to your Search Console account. Simply log into Search Console, load the query data in the Performance section, and then launch the extension. It extracts the data directly from your browser, ensuring maximum security.
Once the queries are extracted, the extension provides an interface to send the list to ChatGPT and get a detailed analysis. This feature is particularly useful for merchants who want to understand how search engines and AIs perceive their content.
The ChatGPT prompt generated by Find Real Prompts
Find Real Prompts automatically generates a structured prompt for ChatGPT, making query analysis easier. With one click, the extension creates a complete request asking the AI to filter out irrelevant queries, identify the 50 most relevant ones, and classify them according to their conversion potential.
The prompt includes precise instructions:
Filter out irrelevant queries: remove those that do not match your products.
Identify the top 50: based on commercial or transactional intent, and product fit.
Provide a table: with the query, intent (commercial, transactional, informational, navigational), and reason for inclusion.
Classify by conversion potential: from the bottom of the funnel to the top.
The extension also exports a complete CSV with the category, intent, search volume, and explanatory notes.
The CSV export from Find Real Prompts
The CSV export from Find Real Prompts is a major asset for merchants wishing to analyze data offline or share it with their team. The file contains valuable information that goes beyond simple Search Console metrics.
Each row of the CSV includes:
Category: the theme of the query.
Intent: commercial, transactional, informational, or navigational.
Search volume: an estimate of the number of monthly searches.
Detection notes: explanations on why the query was identified as relevant.
This data helps prioritize SEO actions, create targeted content, and optimize product pages. It also helps identify emerging trends and adjust strategy accordingly.
Google Search Console Enhancer: automated filters
Google Search Console Enhancer is another free extension that adds automated filters to Performance data. It works locally, without requiring access to your Search Console account, which enhances privacy and ease of use.
The extension offers two main features. The first is the "Low-Hanging Fruit" filter which, with a single click, highlights queries ranked in positions 4 to 10 but with a low click-through rate. These queries represent immediate optimization opportunities, as they are already visible but not clicked enough.
The second feature is a library of regular expression (regex) templates. It contains predefined templates such as "Question Starters", "Long-Tail", "Commercial Intent", or "Troubleshooting". You can apply these complex filters with a single click or copy the regex string for manual use.
Exploiting opportunities with Google Search Console Enhancer
Google Search Console Enhancer is particularly useful for merchants who want to quickly identify SEO opportunities without spending hours configuring filters. The "Low-Hanging Fruit" filter is ideal for pages that rank on the first page but do not get enough clicks.
For example, if a product page appears in position 5 for a high-volume query, but with a 2% click-through rate, the extension flags it. You can then optimize the title, meta description, or content to improve the click-through rate and gain positions.
The regex library is also valuable for segmenting queries by intent. The "Commercial Intent" template helps identify queries where users are comparing products or looking to buy. These queries are often more profitable for an e-commerce business.
Integrate these tools into an SEO strategy
These three extensions do not replace a complete SEO strategy, but they considerably accelerate its execution. They allow you to spend less time on data analysis and more time on concrete actions: content improvement, page optimization, and the creation of new targeted pages.
For a Shopify merchant, the quick analysis of search queries is a direct growth lever. By identifying high-potential queries, you can adapt your product sheets, blog posts, and categories to meet demand precisely.
These tools also integrate well with other SEO practices, such as optimizing internal search. By understanding the words used by visitors in Google, you can improve search on your site and offer more relevant results, which increases conversion.
The limits of extensions
While these extensions are powerful, they have certain limitations. Query Scout, for example, requires access to your Search Console account, which can raise security questions. It is recommended to check the granted permissions and revoke access if necessary.
Find Real Prompts depends on ChatGPT for analysis, which involves sharing your query data with a third-party service. Make sure to respect privacy policies and not include sensitive data in the prompts.
Google Search Console Enhancer runs locally, which is an advantage, but it does not provide advanced analytics like the other two. For a complete analysis, it is advisable to combine the three tools according to your specific needs.
Qstomy: the Shopify AI agent
Qstomy, the Shopify AI agent, leverages search and browsing data to guide customers toward a purchase. By analyzing queries and behaviors, Qstomy can recommend relevant products, offer cross-sells, and increase the average basket value.
Concretely, Qstomy uses key phrases identified by query analysis tools to refine its recommendations. If a customer searches for "lightweight running shoes," Qstomy can suggest matching products and complementary accessories, such as technical socks.
Qstomy also manages parcel tracking, after-sales service, and pre-purchase questions, reducing your team's workload. By integrating SEO insights into its conversations, Qstomy improves response relevance and increases customer satisfaction.
Checklist for using these tools
Here is a practical checklist to get the most out of these tools:
Install the extensions: Query Scout, Find Real Prompts, and Google Search Console Enhancer.
Analyze page by page: use Query Scout to identify queries for each URL.
Extract AI prompts: launch Find Real Prompts to spot long-tail queries.
Apply filters: use Query Scout's filters and the Enhancer's regex.
Export and analyze: download the CSVs and process them with ChatGPT or a spreadsheet.
In short: these extensions transform Google Search Console into a powerful analysis tool, accessible to all merchants.
FAQ
Are these extensions compatible with Shopify? Yes, they work with any site, including Shopify.
Are technical skills required? No, the extensions are designed to be used by non-technical users.
Can I use these tools without a Search Console account? No, you must have a verified site in Search Console.
To go further: E-commerce Integrations: Connecting Your Tools for Greater Efficiency - Qstomy, E-commerce CRM and Customer Support: Using the Right Data to Respond Better - Qstomy, E-commerce Searchandising: Optimizing Internal Search with Customer Words - Qstomy, How to Create a Payment Gateway for an E-commerce Site? - Qstomy, Pre-purchase Questions in E-commerce: 30 Objections to Address on Your Site - Qstomy, Training an E-commerce Chatbot with Shopify: Using the Right Data Without Creating Wrong Answers - Qstomy, Why Use Social Media for E-commerce Customer Service? - Qstomy.
Enzo
September 18, 2026
