Gift cards are a versatile addition to your Shopify store, allowing customers to share their enthusiasm for your brand with friends and family. With the ability to create and manage gift cards directly from the Shopify admin, you can enhance customer satisfaction and loyalty while providing an easy gifting solution.

Estimated Read Time: 4 minutes

On This Page

• Create a Gift Card

• Creating a Gift Card Product

• Additional Customizations

• Reminder

• Now It’s Your Turn!

Gift cards provide flexibility, enabling you to offer redeemable credit in specific situations without requiring immediate payment, which can significantly enhance customer satisfaction and loyalty.

Create a Gift Card

Creating a gift card can be particularly beneficial in the following scenarios:

• As part of a promotion, incentive, or reward

• For a custom denomination not available among your existing gift card products

• As a refund or store credit

When setting up a gift card, you have the option to link it to a specific customer immediately or add them later. Once a customer is associated with the gift card, you can conveniently email the card directly to them.

After creating a gift card, you can view, organize, or edit it from the gift cards page in your Shopify admin for easy management. Note: Be cautious when manually creating gift cards, as deactivated codes cannot be reused on another card.

Creating a Gift Card Product

Gift cards can significantly enhance your store’s product lineup, allowing customers to purchase them on their own or as part of a larger order to gift to others.

To set up a gift card in your Shopify admin, navigate to the Products section, select Gift Cards, and click Add a Gift Card Product.

Choose a clear and engaging title that indicates it’s a gift card. You can create multiple gift card products tailored for different occasions, such as a “Happy Birthday Gift Card” or a “Thinking of You Gift Card.” It’s also beneficial to have a generic option available for any occasion.

Craft an engaging description for your gift card product and attach any relevant media, such as a product image, to enhance its appeal. This allows you to tailor gift cards to various occasions.

Once you’ve designed your gift card product, the next step is to set the denominations available for purchase. These are the preset values customers can choose from, ranging from any amount above zero up to $10,000 USD (or the equivalent in your local currency). Since customers cannot enter a custom amount, it’s crucial to offer a variety of options to meet diverse needs.

If a customer requires a gift card for a value not listed, you can create a draft order for the specific amount and generate a custom gift card to send to them.

Additional Customizations

There are additional settings you can adjust for your gift cards to better align with your business needs:

• Availability Settings: Control where and how the gift card is sold, including the sales channels you use.

• Product Organization: Add details like product type, vendor, collections, and tags to keep your gift card offerings well-organized and manageable.

• Search Engine Listing Preview: View how your gift card product might appear in search engine results to optimize visibility.

You can view, organize, or edit gift cards anytime from the Gift Cards page in your Shopify admin.

Reminder

Be sure to familiarize yourself with the gift card laws and regulations relevant to your region, as they can vary significantly. By utilizing gift cards, you agree to Shopify’s gift card terms of service.

Now It’s Your Turn!

Practice creating gift cards in a test store by first creating a gift card directly from the admin. Then, create a gift card product with multiple denominations that could be sold in your test store. This hands-on experience will help you understand the process better and prepare you for successful implementation in your live store.